Burnt. Brown. Pellets.

We understand you are still feeding kibbles. And we have a message to share with you.

Kibbles are convenient. Cheaper. Comes in 12kg big packs that can last for years on the shelves. Many pawrents are still feeding dry food to their pets. Kibbles are typically filled with carbohydrates (sugar), preservatives and processed under super high heat temperatures. That’s why dry pet food are in brown pellet shapes and can sit in big packages on the shelves for years.

The rise of dry pet food.

Pet food was made and sold in metal tin cans in the early 1900s. During World War I, there was rationing for metals and tin cans were reserved for army use, especially as pet food was considered “non-essential” during war time. People also stopped feeding scraps from their dining tables as food became scarce. People then created dry pet food- a cheap, convenient and shelf stable food for pets.

The business of kibble making.

Pet food companies began to produce dry pet food in the shape of pellets, and sometimes in cute shapes like bones and stars too. Besides using more starchy ingredients and less meat proteins, these burnt brown balls went through several rounds of extreme high heat cooking to remove the moisture and kill off the natural goodness of the ingredients.

Emerging pet health issues.

Then came cancer. Liver diseases. Gut problems. And more.
And that’s when pet health issues become prevalent. In the same period when kibbles become popular throughout the world.

More than 1 in 4 dogs will get cancer at some point in their lives.

Source: American Veterinary Medical Association and Veterinary Cancer Society

Studies show that diet plays a key role in developing cancer.

In humans, that is (Stewart and Wild 2014). Ingredients marked unhealthy and are ‘cancer-friendly’ include processed meats, excessive salt and high carbohydrate foods (sugar). And there are similarities between dogs and humans when it comes to cancer-causing reasons. By reducing carbohydrates and replacing with high quality proteins in a dog’s diet, the pet tends to do better and prevents cancer growth or occurrence (Ogilvie 1998).

Extrusion makes pet food worse.

By subjecting pet food to extreme high temperatures (300°C and up), commercial pet food companies remove moisture almost completely and makes cost effective kibbles that can stay on the shelves for years. But the high temperatures have already killed off the natural nutrients in the already sparse ingredients and produces carcinogens, which further increases the chances of dogs and cats getting cancer (Dan, Zachary, Jaime and Robert 2012).

High carbohydrates and ultra processed food. We're eating less. Why should our pets eat more?

The worst type of pet food are the high carbohydrate, ultra processed kind. Feeding this kind of diet encourages cancer amongst not just humans, but our pets as well.

What goes into your pet's bowl matters.

Diet is the single most significant factor in determining your dog or cat’s long term health.

Make a great impact on your dog with Pawmeal.

Witness the positive changes in your pet when you switch to Pawmeal’s fresh food. Even Pawmeal as a meal topper to existing kibble diets can have positive health benefits.

Your dog can live longer.

It’s scientifically proven that pets on fresh food diets can live up to 32 months longer on average (Gerard Lippert 2003).

Your dog becomes more active.

Better food makes the body work better. With real, fresh and healthy food, it’s no doubt that your pet gains more energy, vitality, happiness, health, and more.

Fuller tummies.

When your pet consumes more proteins in Pawmeal, he feels fuller longer as compared to eating the high amounts of carbohydrates found in kibbles.

Pawmeal Trial Plan © for the new furry ones.

The best way to start your dog’s diet right. A 100% fresh food diet is great, but meal toppers to kibbles will do fine too. Get 25% off with free delivery.

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Getting started

All you need to know about feeding Pawmeal.

Here are some useful information for you to switch over from kibbles to Pawmeal.

Transitioning to Pawmeal

It will take a bit of time for your pet to transit to Pawmeal’s fresh food diet, but it will be worth the process.

If your pet is new to fresh food, having soft stools at the beginning is normal. This happens as your furkid’s tummy is trying to adjust to the new food.

How to prepare Pawmeal

Finding a suitable diet for your dog is not easy. Pawmeal’s fresh food recipes are comprehensive and complete. So you can satisfy your puppy’s high energy levels in his formative months.

Step 1

Remove from freezer and thaw meal pack.

Step 2

After 5-10min, break meal pack into desired portions.

Step 3

Pour desired portion into your dog's bowl.

Step 4

You are ready to feed your furkid!

If you are looking to heat up Pawmeal as your dog has a sensitive stomach, find out more here.

How much to feed Pawmeal

Every dog and cat is different. For dogs especially, they come in different breeds and sizes. Find out how much of Pawmeal is ideal for your dog or cat per day.

Check out our handy calculator to find out how much your dog should be eating whilst on a Pawmeal diet.

Calculate now >

Ways to feed Pawmeal

There are so many ways to consider Pawmeal as being a part of your furry one’s life. But we will just recommend the three most popular ways here.

Feed Pawmeal as meal toppers to complement your furkid's existing diet.

Feed Pawmeal as complete balanced meals. Comes in 80g and 200g packs!

Got any ingredient to avoid? Speak to us on meal customisation.